Microsoft to support Andriod Apps on Windows 8 !?
Speculations are in the air about Microsoft considering allowing Android apps to run on Windows 8 Phone as well as Windows 8 OS. Sources told The Verge that Microsoft is struggling to generate developer interest in Metro style apps on its phones and tablets and are seriously considering supporting Android apps to run on both Windows 8 and Windows 8 phones/tablets. The focal point behind this move is apparently obvious, simply because Android space is way ahead from Windows. Popular apps like Flappy Bird and many others are missed opportunities for Microsoft and one of the major blows to their Windows 8 mobile platform. Speculations about Microsoft secretly developing an Android Nokia phone (Nokia Normandy) which allegedly features a customized version of Android, closely backs up this hypothesis of Microsoft moving to support Android apps. Click to know more on Nokia Normandy.
“Android is the mobile equivalent of Windows on desktop PCs – it’s everywhere”, says The Verge. There is simply no stopping the progress made on Android. On the other hand, iOS might hang in there mainly because of its maturity as an OS and its dedicated developer base which is spot on new apps and advances. Microsoft Windows 8 for mobile is a huge blockage for the company’s mobile efforts across multiple market segments.
Of course this step has its own pros and cons. Let start with the pros first. This move might draw more users towards the Windows phone because it may present the best of both the worlds, Android and Windows. This might also bring more developers to explore Metro apps APIs, but that may simply create more problems than solution. Due to Android’s popularity, the developer might not choose Metro UI at all. Phone app stores could help Microsoft temporarily in the app race, but it might also stem the flow of consumers choosing Android- and iOS-based smartphones and tablets. The cons on this approach would be that it might not be easier to port these Android apps on Windows devices and may prove to be a challenge for the developers. Figuring out the technical aspects, partner considerations and effect on business models might be more than what they can chew. Also there is the point if a user needs Android operability, why not just buy an Android device than getting a Windows device.
Microsoft moving its Windows 8 to support Android is not only a decision in making based on market’s reality, but also in a way throwing in the towel(for now at least). Their strategy is simply to embrace, extend, and extinguish. What would be more radical move from Microsoft, will be to support iOS apps as well, although that might be pushing it but it will certainly throw the market in Windows favor for sure.
The Android decision will eventually fall on the CEO of Microsoft, Satya Nadella. So what do you think: Is it a smart move from Microsoft? Or a futile effort to save Windows 8 mobile platform? Will you buy such a device? Only time will tell how this works out for Microsoft, but till then we can entertain speculations.